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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
Sales or operationalneed may involve: | providing product information and advice to the customer selling floristry products organising a relay sale or delivery designing suitable floristry products assembling or constructing floristry products purchasing or receiving and storing floristry stock preparing quotations. |
Relevant personnel may include: | colleagues supervisors managers floral designers studio designers more experienced florists owner-operators of a small floristry business production managers. |
Sources of information on the floristry industry may include: | the Internet or intranet major suppliers to the floristry industry major relay organisations or distributors state and federal government authorities e.g. the Australian Quarantine Information Service (AQIS) and state or territory national parks and wildlife services media reference books libraries industry associations grower associations unions industry journals or trade magazines personal observation and experience colleagues, supervisors and managers industry contacts, mentors and advisors professional development activities including: product launches promotional seminars trade shows workshops conferences demonstrations. |
Information about the industry may include: | different floristry sectors or business types within the industry and their interrelationships major industry, union and grower associations and their role major relay or distribution organisations and their role different industries to which the floristry industry supplies products or has a relationship with including: tourism and hospitality events entertainment retail wholesale horticulture fashion the relationship that the particular floristry business has with others current and emerging industry technologies current issues of concern to the floristry industry including: proposed or changing legislation that may affect the floristry business negative environmental impacts of producing floristry products especially those that relate to resource, water and energy use emerging markets effects of economic situations on consumer spending. |
Range of methods to obtain information may involve: | informal discussions with colleagues formal study and research accessing and reading promotional information, including product brochures and updates talking to trade and general media attending professional development activities including: product launches promotional seminars trade shows workshops conferences demonstrations direct contact with other organisations, including suppliers, industry associations, grower associations and distribution chains attending floral festivals and competitions accessing the Internet and intranet personal on-site observation or exploration of parks, gardens, state forests and national parks organising information from own memory and experiences watching television, videos and films listening to radio reading newspapers, books and other references. |
There is a broad range of products and servicesfrequently sold by the floristry industry including: | flowers including: fresh (common, exotic and Australian wildflowers) dry and preserved artificial. plant materials including: fresh (common, exotic and Australian foliage) dry and preserved artificial potted plants fruit and vegetables. horticulture products display or stock items cash and carry arrangements custom-made products services such as: design consultancy event styling relay organisation transportation and delivery labour for management of on-site events or special occasions on-site installation and disposal of floral displays on-site maintenance of all floral displays throughout the life of an event or special occasion large, small or themed corporate displays including components constructed off-site and assembled on-site for: exhibition centres ball rooms restaurants and reception centres theatres galleries hotels government buildings hospitals corporate offices marquees gardens cruise boats churches or chapels. |
Events and special occasions may include: | corporate events balls and banquets themed events industry and other awards presentations theatrical performances trade shows exhibitions floral competitions floral festivals special occasions including: weddings parties e.g. birthdays and engagements religious celebrations e.g. communions, bar mitzvahs funerals. |
Ancillary merchandise may include: | chocolates, fruit, nuts, alcohol hampers gift items of any type novelties such as balloons and toys flower preservatives and conditioning agents presentation materials including: wrapping gift cards and message items. |
Specific product information may be found in: | product labels brochures e-brochures organisation-designed information systems, e.g. inventory control database, product and service manuals, price lists supplier price lists sales kits supplier information kits advertising flyers manufacturer specifications. |
Features of the particular floristry product range may include: | supply cost usual mark-up sale cost cost of any specials products subject to promotions suppliers seasonal availability complementary products and services appropriateness for special occasions or events appropriateness of different products to meet different customer needs. |
Suppliers of floristrymaterials may include: | flower and plant materials growers and wholesalers no matter where located: locally regionally intra state interstate overseas wholesale suppliers of: presentation materials wrapping and packaging materials foodstuffs and alcohol novelties and toys horticultural items. |
Storage of information may include: | card reference systems files and notes on particular floristry products files and notes on suppliers of various floristry products computerised database of information personal product preference manual. |